Canadian marketers are upbeat, forecasting over one million people will be employed directly in the marketing sector by 2011, thanks to annual growth. Work as a marketing co-ordinator; marketing assistant; product consultant; team manager, marketing promotions; merchandising supervisor; sales representative; assistant analyst; president (of your own company) and assistant manager (retail).
Humber's Business Marketing program limits class sizes so that you receive more individual attention, get a broader range of assignments, and can participate in more in-class activities focused on practical marketing skills. Students learn how to assess customer desires, create products to meet specific needs, and develop distribution, pricing and promotion strategies to efficiently target customers. The program provides students with opportunities to connect with business leaders and faculty and to develop their abilities to work in a team, solve problems, and make creative decisions.
Students develop skills with CRM, database, and presentation/internet software tools and techniques to generate marketing and business plans for a new product, an international product launch, a new business and an integrated marketing communication program.
Practise your new skills in the real world with an 84-hour business placement in the fourth semester. Students initiate the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.
Graduates with an overall GPA of 75 per cent or better will be considered for admission to Humber's Bachelor of Business degree. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term.
Graduates must also possess ENG4U or Humber's COMM 200 College Writing Skills and COMM 300 Business Writing Skills with an average grade of 70 per cent; plus any Grade 12 U level Mathematics or Humber's BMAT 220 Mathematics of Finance and BSTA 300 Business Statistics with an average grade of 70 per cent.
This program is also an excellent base for further marketing education and training at recognized educational institutions around the world thanks to Humber's extensive transfer system.
For detailed information, visit our Web site at transferguide.humber.ca or refer to the Humber Transfer Guide.
Note: Refer to the Selection Procedures for more information
The 2009/2010 fee for two semesters is
- domestic $3,052.70
- international $11,730.
For further information, refer to Fees and Financial Assistance in this publication.
|Semester 1 (18 hours/week)||Credits|
|BISM 120||PC Essentials||3|
|BMAT 220||Mathematics of Finance||3|
|BMGT 100||Introduction to Business||3|
|COMM 200||College Writing Skills||3|
|Semester 2 (19 hours/week)||Credits|
|BACC 100||Financial Accounting 1||4|
|BLAW 100||Business Law||3|
|BMGT 201||Principles of Management||3|
|MKTG 211||Services Marketing||3|
|COMM 300||Business Writing Skills||3|
|Semester 3 (15 hours/week)||Credits|
|MKTG 310||Marketing Research||3|
|MKTG 311||Professional Selling||3|
|MKTG 445||Computer Applications in Marketing||3|
|GNED||General Education Elective 1||3|
|Semester 4 (21 hours/week)||Credits|
|MKTG 400||Marketing Planning||3|
|BUSN 450||Business Placement||3|
|MKTG 459||Channel Management||3|
|MKTG 461||Small Business Planning||3|
|MKTG 470||International Marketing||3|
|GNED||General Education Elective 2||3|